Super Bowl shows how internet is making inroads into broadcasting

Thursday, January 31, 2019

Few media workers are more aware of the changes in recent years than someone who works at a newspaper, but a Sports Illustrated and PCMag survey about the Super Bowl shows television is feeling the pressure as well.

The biggest broadcast of the year is increasingly being delivered via the internet instead of the traditional over-the-air or cable signals.

If you’re 18-34, according to a survey of 2,800 U.S. football fans, there’s a 60 percent chance you’ll be watching on your streaming device, tablet or computer.

Rams fans are most likely to stream the game, and more than a third of us will be recording the game — to critique the officiating, judging by the playoff.

Overall, half of us will watch the Super Bowl on cable, and 11 percent will stream the game, most likely on a Roku or Amazon Fire device.

Did you make your choice in the office pool? Twenty-five percent of respondents said they’d be gambling on the game, and 15 percent doing it illegally.

Like much of the country, many Nebraskans love to hate the Patriots, 64 percent of us rooting for the Rams and just 27 percent for New England.

The survey didn’t touch on the main reason Nebraska fans are watching — to scratch their football itch while waiting for the Cornhusker spring game.

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