Like Nebraska, new tourism slogan 'not for everyone'

Thursday, October 18, 2018

Before you’re too critical of Nebraska’s new, $450,000 tourism slogan, consider the alternatives we’ve tried in the past:

There was “Nebraska Nice,” “Send a Postcard from Nebraska,” Come See What We’re Up to Now ... meh.

While most of us will fall back on “Nebraska, the Good Life” when asked about a state slogan, the new, official tagline rolled out Wednesday is “Nebraska. It’s not for everyone.”

Let’s face it, the Cornhusker State is something to be endured by most travelers, on their way to the Colorado ski slopes or cities to the east.

The new slogan, which will mostly be heard outside our borders, plays on our strong suits — our self-deprecating sense of humor, appreciation for subtle beauty, tolerance for, and appreciation of, odd ducks.

“Lucky for you, there’s nothing to do here,” announces the headline in one ad, featuring partygoers “tanking” down a Sandhills stream.

“Festivals for everything from mud to testicles,” reads another.

In a way, it’s too bad the campaign won’t receive more in-state exposure, reminding Nebraskans of the places we do have to visit and the ways we make our own fun.

And, those resources are growing — witness the seasonal boom in Sandhill crane viewers, the increasing number of breweries, brewpubs and wineries and continued development of outdoor activities like fishing, hunting and boating.

But can self-deprecating humor work on a wider audience? Check out the success of Nebraska natives Larry the Cable Guy, Dick Cavett or the late Johnny Carson.

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