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Editorial
Online purchases can go both ways
Monday, October 11, 2010
More and more of us are shopping online, according to the latest Nebraska Rural Poll conducted by the Center for Applied Rural Innovation at the University of Nebraska-Lincoln.
In fact, online shopping has more than doubled during the past 10 years, according to the poll.
Of the 2,797 people who responded, two-thirds made online purchases during the past year, compared to less than a third in 2000.
And they do it often, according to the poll. Forty-two percent who buy online do so at least once a month, and 53 percent of them spend at least $500 on those purchases.
Bad news for local retailers?
Well, it's a glass-half-empty or glass-half-full situation.
The same poll showed most rural Nebraskans purchased at least half of their retail goods and services in their own community or nearest community in the past year.
More than a third, 37 percent, purchased up to 49 percent of their retail goods and services in their community, while only 3 percent purchased none of their goods and services in their community or nearest community.
Yes, that's down from 2000, when 67 percent of rural Nebraskans purchased at least a third of their retail goods and services locally.
Instead of just lamenting the money that is flowing out of our community over the Internet, we need to remember that it can just as easily flow the other way. Most businesses have some sort of presence on the Internet, and many individuals are supplementing their income or more through online sales. For nearby customers, they even have an advantage over distant vendors who have to add hefty shipping charges to the price of their products.
Like so many technologies, the Internet can be an angel or a devil depending on your point of view. Yes, it provides competition for local business, but it also provides distant markets as well as making a wide variety of goods and services available to local customers.