There's the old saying, "You get what you pay for," but I have to argue that sometimes what you pay for is enough for what you need. Kraft Foods Inc. has reported that its fourth-quarter profit fell 72 percent. Yikes! Kraft attributes some of this loss to costs related to a restructuring program, but I heard someone on Fox News attribute this to the fact that as people cut their spending, more people are buying knock-off brands of foods. Isn't that amazing? While the federal government is trying to figure out a way to justify getting our country in more and more debt to rescue us from this recession, the rest of us are just cutting our spending. Speaking for my own family, I can't even say that cutting our spending has been a difficult transition.
My kids love chocolate chip cookies, and the Walmart brand of cookie dough is only $1.94 per 18 ounce tube. Factor in the cost of buying chocolate chips, flour, brown sugar, butter, and eggs, and it's hard for me to even make them from scratch that cheap. Yesterday, however, I had a coupon for a name brand cookie dough for $1.00 off. The name brand was normally fifty cents more for only a 16 ounce tube. I did the math, and figured with the coupon, the name brand was still a penny and a half cheaper per ounce (Yes, I take my grocery budget that seriously).
I thought my kids would "ooh and ahh" over the luxurious name brand cookies, but my oldest said he liked the Walmart brand better. I told my husband I had to agree. Having just heard the news from Kraft, though, he cheekily reminded me that my store brand preference was destroying the economy. I said, "You know, maybe Walmart should take over the federal government, since they seem to be the only ones making money these days, and they know how to keep costs down."