The Superbowl is upon us this weekend, polls have been taken, players interviewed, projections made, fictional games played, and all manner of ways to promote the game have been developed. Even the TV station in Kearney asked as part of their nightly news poll question about what people like the best about the Superbowl, and one of the choices was "The Commercials". Commercials didn't win the poll, but the fact that 14% of the non scientific poll results pointed them out as being a big reason to watch the game show how much people enjoy them.
Superbowl commercials are for sure some of the best... for those into commercials that is. Since the Superbowl is watched by over 100 million folks, which is somewhere around ten times the average number of prime time show TV watchers, the price companies spend for their 30 seconds of fame is steep, so most try and get the most bang for their buck.
One commercial that I remember was for Continental Tires. It showed a guy in a white lab coat with a picture of a tire and a pencil. The guy stabs the picture of the tire with his pencil and then spins it. The voice in the backgrounds says "At Continental, we don't make great commercials, we make great tires".
It's obvious that commercial advertising works, or companies wouldn't budget huge amounts of money for them. Lately we've been bombarded with ads touting political agendas as if it was an election year... oh wait! It is! It just seems so early to be starting down that road again. With the decision by the Supreme Court about allowing corporations to spend as much money on political ads as they want... Oops, that's another blog and I digress.
Yep, commercials try and sell us everything from health care to tires, but until recently, we haven't seen much religious advertising. The Catholic Church has started its "Catholics Come Home" campaign, and though I didn't catch who is promoting the ad, another ad promotes going to church "Before It's Too Late". How refreshing to see ads for something way more important to most of us than trying to make a buck or push a political view. Pay attention to those religious ads... I think it's good advice!
Me thinks the Colts will win, though I would love to see the Saints come marching in with a victory, and the following is likely my favorite commercial of all time...