Upfronts and the long view

Friday, May 15, 2009

Throughout the next week, the broadcast networks will be holding their upfront presentations, announcing their fall programs to the world at large. This used to be an event that was nothing more than a marketing tool for the television industry, and it was kept fairly hush-hush. It was a chance to wine and dine the advertisers who would be buying a year's worth of 30-second commercial spots, and trying to convince them that they needed to dedicate the bulk of their annual budget to TV instead of newspapers or magazines.

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