'Flyaway Market' won't be pigeon-holed

Friday, June 8, 2018
Linda Jones, her daughter, Jessica Alexander, and Jessica’s children, 4-year-old Millie and 1-year-old August, stand by the butterfly mural that symbolizes the transformation of Linda’s Hair Company into “Flyaway Market: Home, Heart, Hair.” Artist and instructor Diane Sciachitano of Kearney, Linda’s friend since childhood, painted the butterfly, which has become an unofficial “landmark” in downtown Cambridge. “We notice lots of people taking their pictures with the butterfly,” Linda said. “It’s been fun for the community.”
Connie Jo Discoe/McCook Gazette

CAMBRIDGE, Neb. — As a caterpillar goes through a metamorphosis to become a butterfly, so “Hair Company” in downtown Cambridge has morphed into “Flyaway Market: Home, Heart, Hair.”

Nine years ago, Linda Jones opened Hair Company, offering her services as a hair stylist in a building that her husband, Patrick, remodeled over three months.

As she added retail items to her shop, Linda said, she and her daughter, Jessica Alexander, realized that “Hair Company” “pigeon-holed” them. “People thought we were ‘just hair.’ We wanted a new name to describe what we had become,” Linda said, explaining part of the impetus for the fun and exciting transformation of her shop.

Last fall, Linda was awarded a matching grant for facade improvements from Cambridge Economic Development. Also through Cambridge Economic Development came the merchandising and marketing consultation services of Lena Kobel of Culbertson. “Lena was a wealth of inspiration and ideas,” Linda said. “She appreciated that we didn’t want to be like anyone else.”

Linda also took cues from her mother-in-law, Mary Lou Jones, who, in the early 1990s, had a hair shop with some boutique items. “I credit her, too, because that was genius — service and retail was ‘hittin’ on all eight’,” Linda said. “That works well in a small shop and in a small community.”

Tucked under a new awning and behind a new, fresh facade, Hair Company has been “re-imagined” and rebranded “Flyaway Market: Home, Heart, Hair” and now offers a selection of gift items and women’s and girls’ apparel, jewelry and accessories, as well as Linda’s hair services.

“We’re also venturing into vintage items, some furniture ‘remakes,’ some home goods for weddings and graduation,” Linda said.

Jessica said they like working with local and Midwest artisans of handcrafted items — candles from Benkelman, soap from Wauneta, painted signs from Hastings, earrings from Texas. “We like that we have a relationship with each artisan,” she said.

Linda and Jessica also host ladies’ nights and night markets.

Flyaway is fun, sun-drenched, calming. “It’s comfortable,” Linda said. “Come hang out for a while.”

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Flyaway Market is located in downtown Cambridge, half-a-block west of the main street of Patterson, at 411 Nelson. Call (308) 697-3441.

It’s open Tuesday, from 1 p.m. until 7:30 p.m.; Wednesday and Thursday, from 9 a.m. until 5 p.m.; and Friday, from 9 a.m. until 4 p.m. Check Facebook for Saturday hours and special evening events.

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