Terry Engell, left, and Rick Einspahr, right, of HomeTown Agency, accept the Trusted Choice Agency of the Year award from Ritch Nelson, 2011-12 president of the Independent Insurance Agents of Nebraska, during Nebraska's Annual Convention and Trade Fair in October. The Trusted Choice® consumer brand was created to tell consumers why they should do business with independent insurance agencies. It conveys the three benefits that are unique to independent agents - Choice of companies, Customization of coverage, and Advocacy in the claims process. While the association is doing more national and Nebraska advertising than ever before to promote Trusted Choice®, the real strength of the program comes from Trusted Choice® agencies "living the brand". In 2009 a new award was instituted to recognize a Nebraska agency that really "lives the brand". This year's award-winner, HomeTown Agency, uses the Trusted Choice® brand in all of their advertising, business cards, stationery, and web site . . . everything their customers and prospects see or hear. HomeTown Agency is a part of consumer's insurance choice. Trusted Choice®.