With its huge stock of sports apparel, including collegiate hats, Husker memorabilia, name brand backpacks, running clothes, sandals, sunglasses and other accessories, more than $5,000 worth of prizes and gifts will be given away in drawings on Saturday, July 7 in recognition of its 25th anniversary.
With 32,000 square feet, the store is loaded with inventory. This includes athletic shoes and socks of all kinds and more than 150 styles of NFL baseball caps, the largest selection in Western Nebraska.
In addition to NFL apparel, Husker items include T-shirts and novelty items such as clocks, baby kits, license plates, pennants, framed pictures, even a toaster that leaves the Nebraska emblem.
Then there's the sports bags and brand-name back packs popular with college and high school students, like Hurly, Nike, Adidas and New Balance. Plus there are sunglasses, hats and T-shirts by Oakley and the recently added Rider sandals from Brazil. Another popular line of sandals,Yellow Box, embellished with rhinestones, has also been added.
Owners Don and Yvonne West, Don Jr. and Doug West operated the sports apparel franchise Olympia Village in 1987 at Westview Plaza.
In 1998, the Wests purchased from J.T. Harris a part of the former DeGroff's building at 117 Norris Avenue, where the men's department used to be, and re-opened it as Performance Athletics.
Said Don Jr., "Basically, I talked my parents into buying it. Twenty-five years later, we're still here, so I guess I must have been right!"
No purchase is necessary to register for drawings but names must be received by Saturday.