OK... Just Do It... What do you think of when you hear that phrase?
We get bombarded with advertising everywhere we go. Right here, right now, there are at least two ads on your screen delivered courtesy of the McCook Gazette web site and the folks who pony up the cash to have them displayed. The ads pay for the web site and some profit I'm sure, and they can provide a service of sorts by letting us know about goods and services, specials, and occasionally, some truly useful informaton about the area.
Most folks would answer my opening question by saying Nike. Nike has used the "Just Do It" phrase in their advertising for years now, and most folks would identify the phrase and the Nike logo (checkmark I'll call it) to the company that makes all kinds of sporting apparel. If you fall into that group like I do, then Nike and their advertising has been successful in building their brand.
What brings this to mind is the execution in Utah this morning of Ronnie Lee Gardner by firing squad. I personally am against capitol punishment, but most folks disagree and I'm good with that but I digress...
In 1977, Utah was the first state to execute someone after the Supreme Court ruled that capitol punishment was not cruel or unusual punishment. A fellow named Gary Gilmore was executed by firing squad, but what brought todays blog topic up was his last words... "Let's do it".
I find it curious that a corporation (Nike) would admit to being inspired by the last words of a condemned man in their corporate image, but that is apparently the case... http://www.nytimes.com/2009/08/20/business/media/20adco.html
Since it's just three little words, I guess it doesn't really matter anyway. We don't associate them with the several deaths that led up to them being uttered, and preserved by Nike's advertising campaign. It's really about what we associate the phrase with... right?