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Friday, Feb. 24, 2017

The Yellow Pages

Posted Monday, February 18, 2008, at 9:47 AM

Big city phone books are really something. Take the Denver phone book for example. The white pages that list public, private and business phone numbers is about 4 inches thick, and the yellow pages have so much advertising that it takes multiple books to provide all the information available. On top of the "regional" Denver phone book, suburbs have their own version with white and yellow pages for the suburb, though as near as I can tell it's mostly a sales gimic to get businesses to advertise in more than just the main book.

So for the Denver metro area, you've got the main white pages in one book, the main yellow pages in 2 books, and at least 6 more suburban white and yellow page books. Some businesses advertise in all the books so for the yellow pages, their plan to sell more advertising seems to be working. By the way, the suburban books are about the size of the McCook/North Platte phone book.

I've got a problem with the local phone book. It covers too big an area. From Arapahoe to Wilsonville, the phone book covers it all in southwestern Nebraska. The local book states it has listings for 42 towns, and the yellow pages cover them all. For a newcomer looking for business information around here, I need a map next to the phone book just to decided if I'm looking somewhat close to where I live.

To make matters worse, some of the business ads don't state where the business is located, so I get the opportunity to waste my and their time, and my cell phone minutes finding out that they don't serve my area. I know...woe is me and sour grapes too.

Since I love the Internet, I've started using local towns web sites to locate phone numbers for businesses close to us. This doesn't always work either though, and I'm afraid I'm unable to contact some good businesses providing the services I want, just because I can't find their ad in the yellow pages, or they haven't got their business listed on the local web site.

Maybe it's just me not being smart enough to figure out the phone book around here, but if I can't find your business, I can't give you my business.

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The City Slickers
Brian Hoag
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